AMSR event links

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Welcome to the
AMSR Summer Event

Thursday 26th May 2022



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AMSR Summer Event

King’s College London, Bush House, top floor suite
Thursday 26th May, 6.00pm-8.15pm

Formal proceedings
from 6.45pm to 7.30pm

Chair: Denise Lievesley CBE, AMSR President


Professor Bobby Duffy, Director of the Policy Institute, King’s College London
Kelly Beaver, Chief Executive, IPSOS UK and Ireland
Phyllis Macfarlane, Head of Collections, AMSR
Professor Patrick Barwise, Chairman, AMSR

Our sincere thanks go to our two sponsors for the evening’s proceedings:

Venue sponsor: The Policy Institute, King’s College London

King's College logo small

Event sponsor: Ovation MR

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Speaker biographies

Denise Lievesley CBE

Professor Bobby Duffy

Kelly Beaver

Phyllis Macfarlane

Professor Patrick Barwise

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Denise Lievesley CBE, President of AMSR

Denise Lievesley portrait

Denise Lievesley is President of AMSR.  She is an Honorary Fellow of Green Templeton College, University of Oxford, having been Principal from 2015 until September 2020.

Before coming to Oxford, she was Executive Dean of the Faculty of Science and Public Policy and Professor of Social Statistics at King’s College London. Formerly she has been Chief Executive of the English Health and Social Care Information Centre, Director of Statistics at UNESCO, where she founded the Institute for Statistics, and Director (1991-1997) of the UK Data Archive.

Denise served as President of the Royal Statistical Society (1999 – 2001), and as President of the International Statistical Institute (2007 – 2009) and the International Association for Official Statistics (1995 – 1997).

A Fellow of University College London (her alma mater), she has honorary doctorates from City University and the University of Essex and is a founding Fellow of the Academy of Social Sciences. Her research interests relate broadly to the quality and trust in official data, and the use of data for research purposes. She was appointed Commander of the Order of the British Empire (CBE) in the Queen’s Birthday Honours in June 2014 for services to social science.

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Professor Bobby Duffy
Director of the Policy Institute, King’s College London

Professor Bobby Duffy

Bobby Duffy is Professor of Public Policy and Director of the Policy Institute. He has worked across most public policy areas in his career of 30 years in policy research and evaluation, including being seconded to the Prime Minister’s Strategy Unit.

Bobby sits on several advisory boards including Chairing both the Campaign for Social Science and the CLOSER Advisory Board, is a member of the Executive of the Academy of Social Sciences, a trustee of British Future and the Centre for Transforming Access and Student Outcomes in Higher Education (TASO) and a Senior Fellow of the Munk School of Global Affairs & Public Policy, University of Toronto.

His first book, ‘The Perils of Perception – Why we’re wrong about nearly everything’, was published by Atlantic books in several countries, drawing on a set of global studies on how people misperceive key social realities. His latest book, ‘Generations – Does when you’re born shape who you are?’, came out in September 2021 and challenges myths and stereotypes around generational trends, seeking a greater understanding around generational challenges.

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Kelly Beaver
Chief Executive, IPSOS UK and Ireland

Kelly Beaver is Chief Executive of Ipsos in the UK and Ireland. She has been with Ipsos for over a decade and was previously Managing Director of Ipsos’s UK Public Affairs division.

Kelly holds several honorary positions external to Ipsos in academia and charities. She is passionate about the use of evidence in decision-making and her roles outside of Ipsos enable her to make a wider contribution to the social sciences discipline in promoting its use. She is a Fellow of the UK Academy for Social Sciences, a Board member for the Campaign for Social Science, a Visiting Senior Research Fellow at King’s College London and a Trustee for the Government What Works Centre for Early Intervention.

Kelly is a regular commentator in the national press and broadcast media. She is experienced at presenting to senior audiences on public and business leader opinion and societal and consumer trends across a range of topics including trust, gender equality, employee engagement, leadership, and many others.

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Phyllis Macfarlane
Chair, AMSR Contents Committee

Phyllis Macfarlane is a lifelong Market Researcher – lucky enough to have started in the industry when pretty much everything was new and yet to be invented – and has always been fascinated by the evolution and development of the sector.

Having done Maths at University, she always intended to do a History Degree on retirement, but instead got involved in a GfK Verein project to develop market research training in Africa, which led to a current interest (with the ESOMAR Foundation) to promote the use of research to NGO’s, who do not always realise the value of actually talking to the people they are trying to help, which can result in ineffective initiatives and wasted money.

Now, involvement with AMSR is allowing the early interest in history (and the industry) to come to the fore again, as the value of the Archive content is realised.  In fact she thinks it might be easier to skip the degree and just do a PhD instead – there is so much excellent material in the archive!

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Patrick Barwise
Chair, AMSR

Patrick Barwise is emeritus professor of management and marketing at London Business School.  He joined LBS in 1976 after an early career at IBM. He is also former chairman of Which?, an experienced expert witness in international commercial, tax and competition cases, and an advisor and early investor in several online start-ups including Research Now, sold to e-Rewards in 2009.

His book The War Against the BBC, co-authored with Peter York, was published in November 2020.


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