Book 2 orderpage Nov21

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How We’ve Changed: Social Trends from Post-War to Present Day and Beyond

Available to purchase in a limited-run printed format
[/vc_column_text][vc_empty_space height=”10px”][vc_column_text css_animation=”none”]Also available in electronic format for download
[/vc_column_text][vc_empty_space height=”16px”][vc_column_text]This is the second book in the Showcasing the Archive series, which is designed to demonstrate the richness of the material in the Archive of Market and Social Research.

If you are ever tempted to question the value of the AMSR, or to wonder why so many dedicated volunteers put so much time and energy into digitising and preserving the dusty relics of long-forgotten research projects, conferences and periodicals, this book should leave you in no doubt about the importance of the Archive and the many ways it can benefit researchers and academics, today and in the future.

The 12 topics we’ve chosen to explore range from the general, such as ‘Food’, to the specific, such as ‘Generational cohorts’, travelling via ‘Diversity’, ‘Green issues’ and ‘Happiness’ (to name a few examples). Whatever the commercial or social question, someone, somewhere has researched it and the Archive contains examples of work from across the spectrum, going back as far as the 1950s.

‘How We’ve Changed: Social Trends from Post-War to Present Day and Beyond’ is available as an 84-page book in A4 perfect-bound format, priced to cover our costs and include an optional donation to AMSR. It’s also available to download free as a fully-featured PDF.

In both cases we would urge you to consider making a small donation to AMSR in recognition of the volunteer effort that has gone into preparing these publications.

Use the buttons below to see the pricing options for the printed book and to place your order, or register for a copy of the electronic file.

The publication is generously sponsored by Opinium.

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Order your print copy here

For £12.00, plus a small optional donation to AMSR, you can enjoy the insights contained in ‘How We’ve Changed: Social Trends from Post-War to Present Day and Beyond’ in hard copy. At A4 size and perfect bound (magazine style), this 84-page publication deserves a place on every market researcher’s and social historian’s bookshelves.[/vc_column_text][vc_empty_space height=”22″][stack_modal btn_class=”btn–primary type–uppercase” button_text=”Get the print edition”][vc_column_text]

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In the event that we cannot provide you with access to your personal information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.

If you have any queries about the data that we hold for you, you can contact us at We will do everything that we can to help. You can also look at the ICO website for more information.


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Please note: some users may find that the terms and conditions tick box above doesn’t show a tick. Simple click once on the box so the box outline is darker. Apologies for the inconvenience![/vc_column_text][/stack_modal][vc_empty_space height=”22″][vc_column_text css=”.vc_custom_1626101641307{background-color: #ffffff !important;}”]The minimum cost covers printing and postage. We hope that you’ll feel able to donate a small additional sum to reflect the effort that has been invested in producing this unique document.

Very limited stocks – one copy per order please.

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Also available in PDF format

“How We’ve Changed: Social Trends from Post-War to Present Day and Beyond’ is also available as a free download in PDF format. The file size is around 5Mb. Registration involves providing your name and contact email address.[/vc_column_text][vc_empty_space height=”22″][stack_modal btn_class=”btn–primary type–uppercase” button_text=”get the electronic edition”]


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    Thank you! Note: please only click the ‘submit’ button once – you will shortly receive an automated confirmation email. Our volunteers will then email a download link as soon as possible. Please be aware that this may take a couple of days in some circumstances. We hope you enjoy the book.

    We take our responsibilities regarding your personal information very seriously – see our privacy policy for more information.

    [/vc_column_text][/stack_modal][vc_empty_space height=”22″][vc_column_text]After you have registered, you will receive an automated confirmation email. Our volunteers will then email a download link as soon as possible. Please be aware that this may take a couple of days in some circumstances.

    A small donation to AMSR in recognition of the volunteer effort involved in publishing this book may be made at your discretion by following the ‘Donate’ link at the top of this page. Thank you.[/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_column_text]Back to the main AMSR Publications page[/vc_column_text][/vc_column][/vc_row][/vc_section]