Feb 23, 2024 | Stories
In the late fifties ICI was Britain’s only truly global conglomerate and in its Paints Division there was already a free-standing market research company, called Household Product Research Ltd. As management trainees there, four new graduates were put through the mill...
Jan 16, 2024 | Stories
With a general election likely to take place in 2024 it is worth looking back at lessons to be learned from the past. The value of the Archive of Market and Social Research lies in its providing us with the longer-term view, and in particular it is exactly 50 years...
Dec 7, 2023 | Stories
An October 2020 poll by YouGov found that 67% of the British public wanted Britain to be a world leader on environmental issues. In February 2021, YouGov also found that 75% thought climate change was the result of human activity. Meanwhile, a report by Opinium in...
Nov 17, 2023 | Stories
Geoff Wicken acquired a vintage readership survey report for AMSR. It has much to tell us about a very different time… For anyone researching specific topics, the reports in the Archive provide insight into a huge range of subject-matter. Additionally some of the...
Sep 19, 2023 | Stories
A recent (August 2023) survey for the Office of National Statistics among 2,000 UK adults found that overall 34% had travelled abroad in the previous eight weeks and experienced some kind of travel disruption. Among the travellers themselves this rose to nine out of...
