General election: lessons from the last 50+ years

General election: lessons from the last 50+ years

With a general election likely to take place in 2024 it is worth looking back at lessons to be learned from the past. The value of the Archive of Market and Social Research lies in its providing us with the longer-term view, and in particular it is exactly 50 years...
COP28 and an update on British attitudes to the environment

COP28 and an update on British attitudes to the environment

An October 2020 poll by YouGov found that 67% of the British public wanted Britain to be a world leader on environmental issues. In February 2021, YouGov also found that 75% thought climate change was the result of human activity. Meanwhile, a report by Opinium in...
A picture of Britain in the 1950s

A picture of Britain in the 1950s

Geoff Wicken acquired a vintage readership survey report for AMSR. It has much to tell us about a very different time… For anyone researching specific topics, the reports in the Archive provide insight into a huge range of subject-matter. Additionally some of the...
Sunshine breaks pile on the stress

Sunshine breaks pile on the stress

A recent (August 2023) survey for the Office of National Statistics among 2,000 UK adults found that overall 34% had travelled abroad in the previous eight weeks and experienced some kind of travel disruption. Among the travellers themselves this rose to nine out of...
Tests and challenges

Tests and challenges

An Ashes series between England and Australia is for many cricket fans as good as it gets. But the sport’s administrators and followers are concerned about its future. This isn’t new – a report newly donated to AMSR shows the cricket authorities were trying to attract...