Useful Links

[vc_row][vc_column][vc_empty_space height=”28px”][vc_column_text]This page contains links to other collections of archived material which users of the AMSR archive may find it helpful to consult. We expect to add to this collection as we become aware of other resources – suggestions welcome.


UK Polling Report – a summary of the latest polls with useful links to the major polling companies, news sites and political bloggers. The archive goes back to 2005.

Social science research data

The UK data archive – The UK Data Archive, hosted at Essex University, is curator of the largest collection of digital data in the social sciences and humanities in the United Kingdom. With several thousand data collections, including the only copy of many of the UK’s large national surveys going back decades, this Archive is a vital resource for researchers, teachers and learners.

The Social Research Association (SRA) is the professional membership body for social researchers. Articles can be downloaded from the SRA journal `Research Matters’ and their online journal `Social Research Practice’.

The Social Market Foundation publishes regular reports which can be downloaded from the website.

NatCen is Britain’s largest independent social research agency. Their publications can be accessed from their website.

The Joseph Rowntree Foundation, an independent social change organisation, working to solve UK poverty, publishes reports on all kinds of social situations and problems dating back to the mid-1990s.

Research History

Mark Abrams papers at Churchill College Cambridge – A catalogue one of the founding fathers of market research in Britain

The Mass Observation Archive specialises in material about everyday life in Britain. It contains papers generated by the original Mass Observation social research organisation (1937 to early 1950s), and newer material collected continuously since 1981 (Mass Observation Project).

The National Archives is the UK government’s official archive, containing over 1,000 years of political social and other history.

Market intelligence

Mintel, short for Market Intelligence, was founded in 1972 and is now a leading market intelligence agency, combining research and competitive intelligence to produce trend reports for a wide range of products and services.

Euromonitor International is a global market intelligence publisher providing market research reports, statistics and online information systems on industries, countries and consumers. Euromonitor Passport accesses more than 115 million internationally standardised statistics.

Kantar Worldpanel is a global expert in shoppers’ behaviour. The following details are available from this website:
Kantar Worldpanel’s most recent data releases detailing the market shares of UK grocery retailers. Based on Kantar Worldpanel’s purchase panel which monitors the household grocery purchasing habits of 30,000 demographically representative households in Great Britain.
Kantar Worldpanel UK’s newsletters for clients, covering the key issues in specific grocery sectors including meat, fish and poultry, fresh, produce, bakery and dairy.
Kantar Worldpanel UK’s thought leadership reports covering the hot topic issues in FMCG including inflation, experiential marketing, brand growth and more.

Media research

The complete series of papers from the Readership Research Symposia, starting from the first one (New Orleans, 1981), are available for download from here. The site gives access to some 30 years of international professional wisdom and experience in measuring print media: magazines, newspapers and increasingly, print media content on the internet.

PAMCo owns the copyright and intellectual property rights in historic documents from the National Readership Survey. These include NRS reports from 1968 to 2008, as well as `30-year Readership Patterns’ and `Directory of Publishing Events’ reports written by Guy Consterdine for the NRS. AMSR users who would like to consult these documents should click here.

Health and medical

The Health Development Agency (HDA) was a special health authority established in 2000 to develop the evidence base to improve health and reduce health inequalities. This site publishes reports from the HDA dating from the mid-1990s, both before and after its functions were transferred to NICE, and also includes publications from the HDA’s predecessor body, the Health Education Authority (HEA).

The Census and demographics

Danny Dorling, Professor of Geography at Oxford University, has written extensively on the Census. This link takes you to his collected books, articles and presentations on the Census.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”20px”][/vc_column][/vc_row]