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If you have old market research reports that you don’t know what to do with, the AMSR could be the answer! Find out what we’re looking for here…
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WHY NOT DONATE THROUGH YOUR WILL?
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AMSR: The Archive of Market and Social Research
The AMSR is a living, searchable digitised archive of high quality research data and commentary. Drawn from the output of respected market research and social research practitioners over many decades, it forms an inspiring source of insight for those seeking to explore the dynamics of change – in the past, the present and crucially, for the future.
This site is an introduction to the AMSR.
Great research changes the world
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A full list of our supporters can be found here.
LATEST STORIES FROM THE AMSR
The Dulux sheep dog is still with us, thanks to 60-year-old market research
In the late fifties ICI was Britain’s only truly global conglomerate and in its Paints Division there was already a free-standing market research...
General election: lessons from the last 50+ years
With a general election likely to take place in 2024 it is worth looking back at lessons to be learned from the past. The value of the Archive of...
COP28 and an update on British attitudes to the environment
An October 2020 poll by YouGov found that 67% of the British public wanted Britain to be a world leader on environmental issues. In February 2021,...
We have more than 70 stories that showcase the range of research material you can discover in our Archive. Visit our full Stories feed here.
MORE FROM OUR SITE
ABOUT AMSR
Who we are, how we’re organised
USING THE AMSR
How to get the best out of the Archive
ARCHIVE INDEX
Subject index of all Archive contents
THE AMSR HUB
Links to useful archives, resources and information.
TESTIMONIALS
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