Jan 27, 2020 | News
AMSR is very pleased to announce an important addition to the Archive. Kantar, who own and operate the TGI (Target Group Index) have made a major donation of data from the period 1987 to 2012. TGI is a continuous survey which has been carried out in Great Britain...
Dec 20, 2019 | Stories
The continuous consumer study TGI has asked for respondents’ opinions on a range of topics since the mid-1980s. Some of its attitude statements have remained constant; others have been added or removed to reflect changing times. The area of greatest change has been...
Nov 22, 2019 | Stories
“People in this country have had enough of experts”, Michael Gove was famously quoted as saying in the run-up to the 2016 EU Referendum. His evidence for the remark is unknown, but TGI data held within AMSR suggests some justification for it – at least in relation to...
Sep 13, 2019 | Stories
Most people disapprove of heavy drinking sessions, but there’s an increasing minority who think it’s part of life. The levels of agreement in 1999 and 2019 to the attitude statement “a real man can down several pints of beer at one sitting” in Kantar’s TGI study tell...
May 25, 2019 | Stories
The decline in smoking in Britain has been happening for a long time. Data from Kantar’s TGI show that, from a level of 49% in 1969, the percentage of smokers has fallen by over two-thirds to 15%, or 7.8m adults. The rate of decline has even increased in the last...
